The Vivax Business Card — A Visibility Project That Became a Business
— by Vivax
It began as an SEO experiment to warm up our domain and escape the cold start. It turned into passive income — and one of the first, and one of the best,…
It started as an experiment. Before Vivax had any traction, we needed our domain to earn trust with search engines — to escape the 'cold start' that every brand-new company faces. So we built a small, real product on our own domain: a digital, NFC-enabled business card. First and foremost it was an SEO tool and a 'domain warmer' — a way to generate genuine pages, real traffic, and honest backlinks so getvivax.com would already be indexed and credible long before our flagship healthcare-AI work went public.
The warmer caught fire. People actually wanted the cards. What began as an internal growth hack quietly turned into a genuine product with paying users — a steady stream of passive income that helped fund the deeper R&D we really care about.
Today the Vivax Business Card is one of the first — and, we believe, one of the best — digital and NFC business-card platforms in Türkiye. One tap shares your contact details, links and socials; profiles update live; and passes work with both Apple Wallet and Google Wallet.
It is a perfect example of how we work at Vivax: build something genuinely useful, measure it honestly, and let the good ideas grow far beyond their original purpose.